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  Beijing Hualian Innovation Center

      Beijing Hualian, together with our partners, will lead retail innovation in the rapidly developing Chinese market. We will work together to better serve our shoppers and seize value creation opportunities. We will fulfill our innovation through continuous study of the market, our shoppers and the in-store experience.
      Beijing Hualian is in a period of fast growth and development. Our collaboration with partners will help us jointly expand quickly and efficiently, develop capabilities for the future and “internationalize” our business practices and approaches where this makes sense. Beijing Hualian is eager to attract talented professionals and companies to work with us on our research program. Additionally, the Beijing Hualian Group is investing in its own Retail Innovation Center in Daxing, Beijing. The Center will have comprehensive functionalities such as research and innovative design, training, meeting and reception capability for collaboration, etc. This Innovation Center positions the Beijing Hualian Group as the only retail enterprise in China, perhaps the world, who owns a retail-focused research and innovation center. This capability further positions the Beijing Hualian Group’s efforts to become the pre-eminent business leader in China.
      Located in Qingyundian, Daxing District, Beijing, 40 miles and 50minuts to its headquarter, the Beijing Hualian Innovation & Training Center has an area of 82,480sqm, with 60,000 sqm planned buildings and 35% recreational and “green” area.

      Beijing Hualian Retail Innovation & Training Center – Mission, Vision & Objectives

      Building and launching the Beijing Hualian Group (BHG) Retail Innovation Center enables BHG to plan and “set an innovation agenda” for the various aspects of China’s maturing retail market. This world-class facility will also enable BHG to attract, develop and retain top retail talent in China. Therefore, BHG will have considerable advantage to bring innovations to market and leverage our scale more efficiently, so as to win in the market.
      Shopper-based study and learning will ensure Beijing Hualian to develop the best shopping experience for our high potential shoppers. All of our work will be “Shopper-based” and focus on value for our shoppers. BHG will have the capability to develop world-class retail experience, including shopping experience, shelf & assortment management, etc. We will also work in the Retail Innovation Center to develop world-class supply chain approaches with high efficiency and flexible/flow-through response. Finally, the Retail Innovation & Training Center will provide the facilities for Beijing Haulian employees and our partners to grow together as business partners.

 

 

 


 


Gate of Beijing Hualian Innovation Center


Amphitheater


Multi-function Room